AI Insights · Timothy · April 2025
Top Free-to-Play iOS Games in Brazil: Q1 2025 Performance
Explore the performance trends of the top free-to-play iOS games in Brazil during Q1 2025, with insights from Sensor Tower.
In the first quarter of 2025, the top free-to-play games on iOS in Brazil showcased varied performance trends, according to data from Sensor Tower.
Roblox from Roblox Corporation saw a significant decline in weekly revenue, starting at about $273K in early January and dropping to around $14K by the end of March. Weekly downloads peaked at approximately 98K in the first week of January before gradually declining to 44.8K. The game maintained a robust user base, with weekly active users hovering around 3.4M at the start of the quarter and stabilizing at 2.8M towards the end.
Township by Playrix experienced steady weekly revenue, with fluctuations between $60K and $80K. Downloads were highest in early January at 136K, later decreasing to about 49K by the quarter's end. Weekly active users showed a decline from 507K to 386K.
Free Fire x NARUTO SHIPPUDEN by Garena International I Private Limited had a remarkable revenue surge in early January, peaking at $818K. This was followed by a steady decline, ending the quarter at roughly $78K. Downloads decreased from 79.9K in mid-January to 34.6K by March's end. Active users also dropped from 3.3M to 2.1M during the same period.
Squid Game: Unleashed by Netflix, Inc. saw its highest downloads at the start of the quarter with 239K, which then sharply decreased to just 415 by the end of March. Active users followed a similar trend, falling from 267K to 71K.
Subway Surfers by Sybo Games ApS maintained consistent weekly revenue around the $500 mark. Downloads started at 45.6K and ended at 35.6K. Weekly active users began the quarter at 1.2M and decreased to 924K by the end.
These trends reflect the dynamic nature of the gaming market in Brazil. For more detailed insights, visit Sensor Tower.
